The Magento content management system (CMS) is geared toward creating attractive and powerful eCommerce websites. It offers out-of-the box capabilities with ready-made themes while allowing for unlimited ability to customize with your own code. Thus, it’s a good choice for growing businesses.
The dashboard has a look and organization familiar to most CMS software, making it easy to navigate. You can choose from templates or create your own. It offers security and privacy capabilities to meet current laws and payment card industry requirements. You can set up a single store or multiple stores, even stores in different languages depending on their locations.
Because this CMS is geared for eCommerce, it has extensive features for creating a product catalog, with advanced pricing tools, image watermark capabilities and the ability to add multiple attributes or variations. You can also add general content pages, formatting each page individually to meet the needs of the content. There are also customer account and grouping features.
On November 17, 2015, Magento 2.0 was released, with an aim to provide new ways to heighten user engagement, smooth navigation, improve conversion rates and overall revenue generation for store owners. It has well-organized business user tools that enhance the user experience of the software. Among the improved features of V2 over V1 are; Table locking issues have been considerably reduced, improved page caching, enterprise-grade scalability, inbuilt rich snippets for structured data, new file structure with easy customization, CSS Preprocessing using LESS & CSS URL resolver, improved performance and better code base are some of the touted benefits of the newer Magento version.